Social networking can provide a tool for managers to utilize in team meetings, for conference organizers to use to update attendees and for business people to use as a means of interacting with clients or prospects.Some leaders are going so far as to include Tweets or other social media updates during presentations.If you are like most people, you already use at least one social media platform, but you may still have some questions about social networking. There are many reasons why someone may choose to take advantage of social networks online. Can it really increase productivity and build brand awareness - or is it simply a place to waste a considerable amount of time?
One of the best aspects of social networking is the ability to deliver your content only to those users with the most potential interest in your product or service.
It can also be a great way to share tips and ideas.
Sites like Pinterest have been very successful due to the ease in which a person can learn - and share - information about hobbies, crafts, cooking, gardening and other do-it-yourself activities.
When you opt to participate in a social network community, you can pick and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities.
For instance, if you are a chess aficionado, a book lover or have a particular political leaning, you can find and interact with those who share your interest.
Even the age-old custom of connecting with pen pals has been upgraded as private messages can be sent over social media.